Lincoln wrote his speeches so that the common man could understand what he was saying. When sharing this with law partner William Herndon he said: “Billy, don’t shoot too high–aim lower and the common people will understand you. They are the ones you want to reach–at least they are the ones you ought to reach. The educated and refined people will understand you any way. If you aim too high your ideas will go over the heads of the masses and only hit those who need no hitting.”